Quintela e Penalva | Knight Frank’s communications kicked off with the launch in Portugal of The Wealth Report, an annual document designed by the Knight Frank team, which has been a partner of the Portuguese real estate company since 2021.
In order to expand the relevant information in The Wealth Report, which analyses real estate market trends, the newspaper Expresso was given a first-hand look – for this purpose, media angles were selected beforehand, after an extensive analysis of the report, and the most relevant information was summarized and sent to the media outlet in question. The news, which had a major impact on the media, was accompanied by a launch event, for which the media was called, and the distribution of a press release.
Over the following months, Quintela e Penalva + Knight Frank’s reputation was cemented by continuously processing and sending out reports with relevant information on the national and international real estate sector. By the end of 2023, both real estate companies had achieved strategic space in the main Portuguese media.
About Quintela + Penalva| Knight Frank
Quintela + Penalva | Knight Frank is a real estate consultancy specializing in the luxury segment, with a consolidated position in the national market. Founded in 2004 by Francisco Quintela and Carlos Penalva, from 2021 it will become Quintela + Penalva I Knight Frank, part of a network of more than 480 offices, present in 57 countries and five continents. Knight Frank LLP is an independent firm based in London and a leader in the real estate sector, where it has been operating for 125 years with recognized know-how in advising individual and institutional clients, developers and investors.
About The Wealth Report |2023 Edition
The Wealth Report took into account two surveys, starting with the HNW Pulse Survey, which took into account the perspective of 500 HNWIs (High-net-worth individuals, i.e. people with a net worth of 1 million dollars or more, including their main residence) from 10 different countries and territories, including Australia, mainland China, France, Italy, Singapore, Spain, Switzerland, the UK and the USA (it was carried out in January 2023). The second survey, The Attitudes Survey, took into account responses given in November 2022 by more than 500 private bankers, wealth advisors, intermediaries and family offices who, between them, manage more than 2.5 trillion dollars of wealth for UHNWI clients.
