Global. took on the challenge of communication for the Pontos Group in Portugal through the launch of this sustainable luxury project in the interior of the Algarve. The first major challenge was to present the idea, which was till only an idea, followed by the laying of the first foundations and the beginning of the construction phase.
Ombria Resort’s biggest challenge, and also its biggest advantage, is the diversity of possible approaches. In addition to purely real estate issues, there are others that can be addressed: sustainability, golf, tourism, human resources, territorial marketing, lifestyle, investment, water, energy and gastronomy, to name but a few. These issues can be used to give visibility to a project that is much more than corporate communication.