Global. took on the challenge of communicating the entry of the hotel group, based in the Greek islands, into Continental Europe, through the Algarve, with the acquisition of the Domes Lake Resort. The communication strategy was rolled out in several phases and on several fronts.
The first approach, institutional in scope, communicated the brand and its leaders. In a second stage, the project was positioned in the luxury segment, focusing on communication in the brand’s DNA through Greek and Mediterranean inspiration. A third stage used segmented and targeted communication, by focusing on bespoke invitations to the press, to provide them with an experience of the hotel’s different services, so that they could report on the brand with knowledge of the facts. We supplemented this plan with different thematic Press Releases and selected invitations to relevant celebrities to publicize the different features of this luxury hotel in the Algarve.