Global. took on the challenge of communicating Moët & Chandon during Christmas and New Year, through an Influencer Marketing campaign, in an atypical year in the area of events. “Make the most of every moment” – was the motto of the initiative that encouraged people, despite the complicated situation we were experiencing in 2020, to continue to celebrate because there is always a reason to do so.
We challenged the two friends Mariana Machado and Carol Curry to make their #moetmoment and explain the reasons that led them to celebrate the year 2020 and express their wishes for 2021.
