Global. was responsible for the PR and Influencer Marketing communication for the launch of Dior’s new perfume, J’Adore Parfum D’eau. To communicate the launch of this new fragrance without any trace of alcohol, we invited three content creators with a position in the lifestyle and luxury area – Mariana Machado, Débora Rosa and Cláudia Dinis – who showed how this new version of the iconic perfume is a perfect balance between lightness and freshness, without losing the essence and reference of a Dior perfume.
About J’Adore Parfum d’eau
The first alcohol-free Dior perfume, J’adore Parfum d’eau recomposes the iconic J’adore bouquet for a spontaneous olfactory experience: sprayed generously in a cloud, it applies notes of jasmine sambac, neroli and magnolia to the skin, defying the top-bottom rules. Concentrated in flowers and water, J’adore Parfum d’eau keeps the promise of pleasure associated with J’adore since 1999, with a long and intense duration, just like an eau de parfum. Perfuming yourself with J’adore Parfum d’eau invites you to make a different, generous and enveloping gesture: perfuming yourself with a vaporous cloud. The J’adore bottle has been designed in a pearly white version with a velvety touch.
Spray J’adore Parfum d’eau generously on your skin or hair in a reinvented gesture: an enveloping, skin-softening cloud, to be repeated as you wish.