Global. was responsible for the PR and Influencer Marketing campaign for the launch of the new J’Adore – L’Or fragrance.
Dior Beauty’s big moment is marked this year by the launch of the new J’Adore L’Or fragrance by perfumer Francis Kurkdjian. J’Adore led to a special encounter between a perfumer famous for his surprising beauty creations and an emblematic fragrance that has become a great classic. To mark this great moment, Dior Beauty held an event in Lisbon, at Pátio da Galé, attended by many guests, including the press and influencers. The event featured a concert by Carol Curry followed by a performance by DJ Dachic.
In addition, Matilde Reymão Nogueira, Mariana Machado and Sara Rodrigues were invited to create digital content where they showed their brightest side while celebrating L’Or de J’Adore.