Global. was responsible for Cutty Sark’s Influence Marketing strategy in 2022, which aimed to rejuvenate the brand. During the year, different lifestyle content creators with a younger audience were selected to communicate the whisky range – Cutty Sark Original, Cutty Sark Prohibition and Cutty Sark 12 years, taking advantage of key moments such as summer, Halloween and Christmas to promote different cocktails.
