Global. took on the challenge of communicating the entry of the Selina hotel group into Europe, through the Portuguese market. The strategy was rolled out in several phases at a rapid pace of growth. The first approach, corporate in scope, sought to raise awareness of the brand and attract potential investors in future projects. Later, to generate brand awareness, we teamed up with influencers from different areas. For each inauguration of the different spaces, GLOBAL created bespoke events and invited strategic media. Eight properties and more than 300 news items later, including interviews in the economy, trade, real estate, tourism and lifestyle media, the Selina group has become a success story: in its first year of operations, it achieved full occupancy in all units.