Diageo chose Global. to communicate the World Class Cocktail Festival 2021. The team created a joint PR and Influencer Marketing plan to publicize the event in Lisbon, which celebrated the world’s best cocktails. During the festival, we invited a group of lifestyle-focused content creators with their main target audiences in Lisbon, to sample and enjoy cocktails made by the best bartenders, try some culinary delights and attend masterclasses in more than 30 bars and restaurants in the capital, in order to monetize the target audience for the event.
