Baileys Delicious Route

Diageo commissioned Global. to develop its communication, PR and Influencer Marketing strategy for the Baileys Delicious Route. For two months, the most trendy and instagrammable places in Lisbon displayed the versatility of this liqueur with delicious original recipes. We challenged a group of lifestyle content creators to visit these spaces and try the recipes. At the same time, we invited a group of foodies to make original recipes with Baileys at home.

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