Viúva Lamego is yet another case of a century-old brand that Global. is pleased to communicate. The benchmark in tile production in Portugal, Viúva Lamego is also an ambassador of Portuguese culture in the world, with iconic public art and architecture projects in many countries. Its factory is an open space for artistic creation that challenges and is challenged by national and international artists, designers and architects. It was with all this history that we devised a public relations strategy so that we could communicate the brand in several respects: from corporate to product, plus design, artists and architecture. There are several angles that we were able to use to reach different target demographics and major national and international media outlets.
This is ongoing work, with many articles already produced and published, in both national and international media.