Global. was challenged by the LAAF (Lisbon Art and Antiques Fair) to establish a strategy that would not only rejuvenate the 25-year-old event, but also guarantee enormous media exposure and reach new audiences. In addition to the public relations work, we were responsible for dealing with invitations, establishing partnerships with the media, developing actions – including charms – and managing the media plan in order to reach different audiences.
The results obtained with the Lisbon Art and Antiques Fair in each edition were very significant, not only in terms of reference, but also in qualitative terms. Of particular note were the various reports and interviews on radio and television, which were reflected in the successful number of visitors to the art and antiques event.
