Global. was responsible for the PR and Influencer Marketing communications for the celebration of the 170th anniversary of the Hästens brand. To mark the anniversary, an event was held at the Cascais store with the presentation of the Drēmer bed and a demonstration of how a mattress is made by a master craftsman from Sweden. To be present at this event and create exclusive content about the brand, we invited three influencers from the luxury, lifestyle and decoration segment who live in the Cascais area – Viviane Leote, Débora Montenegro, Maria Barros – who conveyed the extraordinary sleeping experience of a Hästens bed.
