Similar to the work carried out by GLOBAL. when Verdelago Resort was launched in 2021 to present the second phase of this luxury project, we developed a highly successful communication strategy. The strategic plan aimed to consolidate the positioning of this premium project and give visibility to the new units on sale. At the same time, its opening to the public was communicated with great success. The good results obtained in press coverage, on television, in the lifestyle media and on the covers of newsmagazines did much to put Verdelago Resort on the short list of the most desirable destinations.