Vanguard Properties selected Global. to communicate the start of its activity in Portugal. Our team embraced the challenge and defined a two-phase strategic plan. The first phase was corporate communication to generate visibility and reputation for the group. Presence in key media was achieved through interviews, positioning the spokespersons as benchmarks in their area of expertise — the creation of the company, ambitions, projects and investments were the topics covered.
In the second phase, we expanded our media presence to achieve various objectives: first, maintaining the levels of reputation achieved and then to generate commercial interest in Vanguard’s projects and services. This planning approach ensured significant media coverage and the achievement of a prominent position in Portugal.
