Global. started communication for The Oitavos in 2016, since when it has supported the full evolution and development of the project. As a family business, the main challenge for the hotel over the years has been to explore a range of themes that could be used to leverage all its resources. To support communication with the media, Global. adopted the cross-cutting strategic role of suggesting some celebrities and influencers to publicize the range of services and activities available at the hotel, as well as the overnight stay experience.
Where useful, communication also covers corporate topics and the Oitavos Dunes golf course.