MUDE (Museum of Art, Design and Fashion) promoted the creation and installation of a wall of tiles by André Saraiva in the parish of São Vicente, in Lisbon, and commissioned Global. to develop the publicity strategy. In addition to promoting the work, the aim was to highlight the museum, the artist and the project as driving forces of national design.
The devised plan was divided into two stages: first, the pre-inauguration with a focus on creating press releases for the national and international press, organizing interviews with the project’s sponsors, developing feature articles; in partnerships with influencers, in the opening phase, the work focused on providing protocol support for the event, sending invitations to the press and content creators, and on the press trip with the international press.
The opening itself was attended by the Mayor, the Minister of Culture, national and international journalists, fans, friends and public figures, and generated hundreds of results — from articles produced by the national and international press to content shared on social networks.