Global. has been managing Moët & Chandon’s communications for several years and, in 2020, the emblematic brand decided to celebrate World Cinema Day with a special shipment. Because of the pandemic restrictions, we developed a unique home-based experience for this initiative: a press kit consisting of two mini bottles of Moët, popcorn and a ticket for a Portuguese cinema session at home — the exclusive preview of “A Ordem Moral ” on the Filmin platform.
The creative concept, its construction, the development of the partnership with the independent platform, the contacts and logistics of the shipments to the press and influencers was devised, from start to finish, by our team.
