After launching in Italy and Greece, About You chose Global. to organize the launch party for the digital platform in Portugal. The production of this mega-event was entirely our responsibility, as was the creation of the list of 400 guests, from a very diverse range of target demographics and influential people in the world of Fashion and Lifestyle. At this event, a countdown was held for the official launch, which culminated in a fireworks display. From the Step&Repeat to the moment the website went online and to the party that followed, this was a memorable and highly successful event. The entire project was supported by Global., which helped to move this digital brand world into the daily lives of Portuguese consumers.
