Launch of About You in Portugal

After launching in Italy and Greece, About You chose Global. to organize the launch party for the digital platform in Portugal. The production of this mega-event was entirely our responsibility, as was the creation of the list of 400 guests, from a very diverse range of target demographics and influential people in the world of Fashion and Lifestyle. At this event, a countdown was held for the official launch, which culminated in a fireworks display. From the Step&Repeat to the moment the website went online and to the party that followed, this was a memorable and highly successful event. The entire project was supported by Global., which helped to move this digital brand world into the daily lives of Portuguese consumers.

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