Global. was responsible for Cutty Sark’s Influencer Marketing campaign, which aimed to convey the brand’s adventurous spirit and its connection to the sea. We invited the top competition big wave surfer, Nic von Rupp, for a trip to Scotland, the Cutty Sark’s country of origin. Nic visited the distillery, where the whisky is produced, and set off in search of the best waves on the Scottish coast, always accompanied by Cutty Sark to warm him up before heading out to sea. This trip resulted in two video episodes on his “Von Froth” Youtube channel and various contents on his social networks.
