In Spring 2021, Hugo Boss teamed up with iconic American brand Russell Athletic to create a casualwear capsule collection targeting a new generation. Global. was the agency chosen for the emblem to develop the Influencer Marketing campaign. The challenge was to create new stories to reinforce brand awareness and the boldness of this collection using a group of irreverent content creators from the areas of fashion and lifestyle. Luís Borges, Artur Catfish, Catarina Mira, Gonçalo Cabral, Mafalda Patrício, Valdemar Brito and Tânia Diospiro were the selected celebrities, and they created many surprises with the looks created with the pieces from this collection.