Cartier opened its first boutique in Portugal, at Avenida da Liberdade, and tasked Global Press to organize the opening event.
Global Press started by defining a concept and, together with the Cartier team, designed the event throughout all phases. The agency was responsible for inviting the press, VIP guests and friends of the brand.
The event was memorable, with special guests among customers and friends of the brand, and hosted by Cartier International President and CEO, Stanislas de Quercize, and Cartier Iberia General Manager, Olivier Gay. The Mayor of Lisbon, António Costa, and the First Deputy Mayor of Paris, Anne Hidalgo, were present at the event for the inauguration ceremony.