Category
Brand Activation & Events, Luxury, Fashion 
& Beauty
About This Project

SERVICES

Press Consultancy

Public relations

Event

  • THE CHALLENGE

After a 30 year career in luxury goods and 20 in cosmetic brands, Pierre Bouissou arrived from France to Comporta and fell in love with the place and its surroundings. He developed his brand, Alma da Comporta, and his first perfume, Alma. Pierre challenged Global Press to help him promote his perfume to the national press, gain notoriety, get to know the best selling points for his product and sell.

  • THE IDEA

Global Press defined a strategic plan that included a presentation event to the specialized and lifestyle press in order to publicize the author and the perfume. His house in Comporta was the perfect place to welcome guests and spread the news. An interview plan was defined, for and after the event; there was an informal presentation of the product, its concept and inspiration, and a lunch as a way to strengthen ties.

  • EFFECTIVENESS

All expectations were exceeded in the sense that countless results were achieved, with news about the perfume and in-depth articles about the author, his career, expertise and experience in the sector.

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