João Francisco Lima was born in Lisbon in 1998. For many years he was a high-performance athlete and represented Portugal’s youth rugby teams.
He has a degree in Management from NOVA SBE, and a Master’s degree in Marketing, from RSM, in the Netherlands.
He chose to leave Portugal and has lived on 3 continents, passing through several countries, including Ireland, in Dublin, where he worked for a multinational technology company.
He knows and understands the impact of mental health on society and, as such, has advocated for the topic at a national level, as a speaker and mentor.
He is co-founder of the Portuguese start-up MindMatch and the first Portuguese ambassador for the Movember project, which aims to demystify men’s mental health.
