Skinerie commissioned Global. to develop its communication, PR and Influencer Marketing strategy for Christmas 2020. As our female colleagues and friends, daughters, mothers, grandmothers and aunts are usually our source of strength for facing life’s obstacles, we challenged a group of content creators to honour the women in their lives. They chose a Skinerie gift set and wrote a letter to the women who most supported and inspired them, making the gift even more special. By giving a Skinerie gift, they were offering a Portuguese brand, but also sending the most important message of that Christmas: we are here to take care of one another, whatever happens, always and forever.