Global. was challenged by LAAF (Lisbon Art and Antiques Fair) to establish a strategy that would not only rejuvenate the event, running for more than 25 years, but also ensure enormous media exposure across a range of channels and even reach new target audiences. In addition to public relations work, we were responsible for dealing with invitations, establishing partnerships with the media, running campaigns — including charm — and managing the media plan in order to reach different target audiences.
Each year the results obtained were significant, both quantitively and qualitatively. Of particular note were the various radio and television reports and interviews that had an impact on the successful number of visitors attending the art and antiques event.