Harley Davidson wanted to launch an initiative that would emphasize the uniqueness and exclusivity of its motorcycles, so it commissioned Global. to help develop this project. The action plan began with the selection of a brand that had features in common with the motorcycle brand. The choice was Xutos e Pontapés. In partnership, a special edition of the XL Iron 883 model was developed, featuring exclusive paintwork and a fuel tank with the logo of the band, also celebrating its 35th anniversary. The launch event was held at the official Harley-Davidson dealership in Lisbon, where members of the iconic Portuguese rockers and several guests were present. This led to dozens of articles about the project and the world of motorcycles.
