21 of January of 2015
The eco-sustainability theme is not new to Gruppo Zegna, who have, over generations, been consistent in their social and environmental commitment.
The uniform of an Eco-leader is the key inspiration of Stefano Pilati for this collection, seen through the use of noble fibers from the house, selected for their authenticity and for their “recyclability”.
A sense of environmental “protection” is perceived not only in the garments and accessories but also in the attitude. An attitude of ‘action’, in ‘the field’, opens the show, interspersed with the pure poetry of the broken suit in both velvet or corduroy, before taking a more urban turn for the second part.
Utilitarian “eco-leaders” uniforms are translated in jackets with subtly and softly sculpted details, where pockets are pleated or gathered, worn with tailored pants either elasticated at the bottom or conceived multifunctional. Shoes and boots are covered by protection elements, while hybrid bags are sporty and luxurious. All to define a new “urban uniform” with a leisure flavor.
Colors: Grey, Charcoal, Smoke, Brown, Hazel Brown, Khaki, Sage, Mint, Salmon, Oxblood, Plum, Black, Dark Blue.
Federico Tiezzi, scenography
Michel Gaubert, music
Philip Bussmann, video
URBAN Production, event production