16 of October of 2017
The campaign celebrates individuality and features the emerging mannequins and influencers Elliott Jay Brown, Jiahe Zhang, Zsá Zsá Inci Bürkle, Aaron Max, Anajah Hamilton and Jonah Levine.
Tommy Hilfiger announces the launch of the Tommy Jeans Fall 2017 capsule collection, revisiting the HILFIGER DENIM heritage icons while seeking to bring freshness to the tradition. Photographed in London, Berlin and New York, the campaign is a celebration of individual expression, featuring the emerging mannequins and influencers Elliott Jay Brown, Jiahe Zhang, Zsá Zsá Inci Bürkle, Aaron Max, Anajah Hamilton and Jonah Levine. The collection will be available at selected TOMMY HILFIGER stores worldwide, multi-brand partners, and online at tommy.com beginning October 12, 2017.
The TOMMY JEANS Fall 2017 capsule collection features basic denim parts with innovative washings, strong primary colors and the iconic logo on all parts. The women’s collection includes a printed bomber with multiple flags, underwear with monogrammed elastic, and light wash jeans. The men’s collection features an oversize hooded banner design on the sleeves, a denim jacket, and loose-fit gray jeans.
Photographed by HYPEBEAST, the quintessential portal of contemporary men’s fashion and streetwear, in the photographs and video of the campaign the mannequins and influencers arise in order to give their personal stamp to the collection. Elliott Jay Brown and Jiahe Zhan celebrate the streets of their hometown – London, while Zsá Zsá Inci Bürkle and Aaron Max explore the neighborhoods of Berlin and Anajah Hamilton and Jonah Levine travel between Brooklyn and New York.
TOMMY JEANS is adored by influencers from around the world, including Gigi and Bella Hadid, Zayn Malik, Suki and Immy Waterhouse, Jourdan Dunn, Caroline Vreeland and Nash Grier.
Friends and followers of the brand are invited to join the conversation on social networks using
#TommyHilfiger e @TommyHilfiger.