21 of July of 2016
(BROOKLYN, NEW YORK, JULY 14) – With the glittering Manhattan skyline as a backdrop, Piaget celebrated the launch of its new steel timepiece, the Piaget Polo S, with its International Brand Ambassador Ryan Reynolds, 8 ‘Game Changing’ men from around the world who embody its spirit, and friends of the Maison. These men, which included actor and director, Michael B. Jordan, French master chef, Jean-François Piège, Chinese superstar and singer, Hu Ge, Belgian tennis star, David Goffin, Japanese musician, singer, songwriter and actor Miyavi, Swiss best-selling novelist, Joël Dicker, British polo player, Malcolm Borwick, and Emirati artist and entrepreneur, Mohammed Sultan Al Habtoor joined Piaget CEO, Philippe Leopold-Metzger, for the celebration.
Also on-hand for the festivities were a number of long time fans of Piaget including Finn Wittrock, Sam Heughan, Kellen Lutz, Nacho Figueras and Delfina Blaquier and Johannes Huebl among others.
“We’re thrilled to be in Brooklyn, the heart of forward thinking,” said CEO Philippe Leopold-Metzger. “It’s the perfect place to celebrate our Game Changers and our new watch – a watch for a new generation.”
It’s not every year, or even every decade, that a watch becomes an icon of its generation and the spirit of its time expression. However, Piaget in 1979 saw the birth of this preciousness with the clock Piaget Polo.
And today, Piaget announces the clock for a new generation: a generation of people that have revolutionized the current panorama and whose success will always be driven by passion.
Although recognized worldwide, Piaget Polo has always had a particular association with New York. It was here, in 1985, that the Piaget polo team celebrated the watch parading on 5th Avenue in Manhattan. So there could be no better city or place for Piaget celebrate the legacy of the original Piaget Polo with the launch of a new watch for a new generation.
The rewritten rules
The name comes from the elegant and demanding sport, polo. Steeped in the spirit of Piaget Society founded on the latest relations and associations that the Maison has been operating in the world of music, film, art and sport. Is the grammar of the forms found in the DNA of the brand. However, Piaget Polo S is the clock for those who challenge all types of conventions. On this special occasion, Piaget lodged an automatic precision movement in a stainless steel watch exquisitely designed.
With a shape-within-shape design (shape in shape), distinctive mark of the Maison, the Piaget XXX watch discloses the unique combination of a blue-shaped face pad, the iconic color Piaget in a round box 42 mm. Designed and produced exclusively by Piaget, its famous automatic movement 1110P shows in detail all its beauty through the bottom sapphire. Experience is reported on links bracelet meticulously hand-crafted, intelligently alternating polished and saturated surfaces. The result? A watch that both day and night, at work or laser moments, is directed to the new generation.
Piaget Revolutionaries: Nine Men, One Spirit
Piaget created Piaget Polo S for the new generation: the generation of revolutionaries. As Piaget Polo S, these revolutionary men are ready to rewrite the rules of the game. By choosing Piaget for a watch in steel, demonstrate with elegance and distinction that are playing a different game.
Worldwide, as recognition of their talent, Piaget highlighted eight men to use Piaget Polo S and be friends of Maison in their own country. These men do not follow trends. They are guided by a passion to make their dreams come true and have shocked their world differently. In their profession and as influential with digital power, every revolutionary proved in his life and through his career that truly have the spirit and philosophy of this unique watch.
Ryan Reynolds – International brand ambassador
Ryan Reynold’s says: “One of the things I have in common with this watch is that that I like the idea of relaxed luxury, you can use with a suit or a more casual outfit I love this watch because it’s incredibly versatile. I could use it in any situation. I would use it as easily in a award show or in my children graduation diplomas.”