Piaget “Perfection in Life”: From One Perfectionist to Another

  • Date

    15 of January of 2015

In a new international advertising campaign launched on September 1st 2014, Piaget introduces “Perfection in Life”, a tagline that delivers a seductive invitation to discover a universe of exceptional watch and jewellery pieces in the most inspiring locations around the world. “Perfection in Life” is about perfect products, for perfect people in perfect places.

 To accompany the launch of “Perfection in Life”, the creative expression of the Maison’s longstanding passion for perfection through technical and aesthetic virtuosity, Piaget is inviting a group of 20 international “Perfectionists” to express their own impressions of this ideal. Like Piaget, these ambassadors and friends of the brand excel in their own fields, dedicating themselves to the pursuit of perfection.

Reflecting all the different facets of perfection represented in Piaget’s advertising campaign, these “Perfectionists” share what this theme represents for them: whether their idea of a perfect evening or a perfect sky, or the locations that embody perfection in their eyes, or simply their own personal definition of perfection in life. Because above all, “Perfection in Life” is the perfect combination of extraordinary places visited, the most unforgettable moments in life and the precious pieces worn in those moments.

Maria João Bastos, the friend of the brand in Portugal, also shared her idea of perfection.