Lykke Li is the protagonist of the new Gucci digital campaign

  • Date

    04 of March of 2015

Featuring Lykke Li’s “Just Like a Dream,” the digital short film tells the story of a young artist and her creative journey as she composes a song. Cut with flashbacks, the short features the moments that inspired her writing: her travels around the world, browsing a vintage record store, watching a beautiful sunset… Everything around her is what creates the song. The singer always carries the Gucci Lady Web with her.

Playfully echoing the mood of the season, the Lady Web embodies the realized spirit of Bohemian luxury that underlies; close to youthful glamour of Seventies style icons. Pairing contemporary styling with jet-set glamour, the Lady Web is the perfect example of this aesthetic.

Not only does the Lady Web reference the House’s signature green-red-green stripe, but it also reintroduces the interlocking GG-patterned canvas, one of the label’s most famous designs. Also present is the horsebit decoration, now synonymous the world-over with Gucci. A classic reinterpreted for this spring-summer 2015.

The Lady Web, available in two sizes, has a sophisticated craftsmanship, with 81 components that takes the artisans about a day to complete.