22 of December of 2014
IWC, the Swiss luxury watch brand, announced the Portuguese actor Joaquim de Almeida as the Friend of the Brand in Portugal. Symbol of talent and versatility, the actor perfectly embodies the values and spirit of the Swiss brand.
For Portugal, IWC chose Joaquim de almeida who, parallel to his brilliant career as an actor, is regarded as one of the most recognized, sophisticated and distinguished Portuguese men, thus reflecting the values and spirit of IWC.
IWC has chosen over time men and women from around the world to represent the ideals of the brand. Luis Figo, Kevin Spacey, Ian McGregor,Christoph Waltz, Cate Blanchett, Adriana Lima and Karolina Kurkova are some of the celebrities internationally chosen by IWC as Friends of the Brand.