IWC celebrates the 75.º anniversary of the Portugieser watches

  • Date

    02 of February of 2015

What: IWC celebrates the 75th anniversary of Portugieser watches
Where: Palexpo, Geneva
When: January 20th 2015


The IWC Schaffhausen celebrated in the Salon International de la Haute Horlogerie (SIHH), the 75th anniversary of the legendary Portugieser watch family. Around 800 prominent guests are present, like the movie stars Emily Blunt, Christoph Waltz, Zhou Xun and Moritz Bleibtreu, the director and screenwriter Marc Forster, sports personalities like Lewis Hamilton, Nico Rosberg and Luis Figo, supermodels Adriana Lima and Karolina Kurkova and musicians like Aloe Blacc, Ronan Keating and Mick Hucknall.

The theme of the event was “Journey to the Stars” and the entire evening was devoted to the secrets of measuring time and the complex mechanism of the Portugieser, the most prestigious watch family from IWC Schaffhausen, a 75-year symbol of precision and complexity of watchmaking art.

Multimedia magician Marco Tempest opened the “Journey to the Stars” extravaganza with a poetic high-tech performance in which magic and computer graphics melted into one another and reflected the infinite nature of the universe.

Moritz Bleibtreu, German actor, provided the storyline for the gala evening. “Philosophers argued that time did not exist. Time was the perception that the present becomes the past. An idea. A figment of our imagination.”

Dressed in black, the percussionists group Beijing’s Red Poppy Ladies Percussion, proceeded to give a scintillatingly choreographed performance that reproduced the heartbeat of a watch movement. The Japanese dance troupe Enra, whose members draw on their skills and training in kung fu, classical ballet and animation dancing, performed against a background of strobes and stardust to symbolize the perfection of the art of watchmaking.

However, the evening’s standout performance came from Simply Red frontman Mick Hucknall,  who snatched the guests of their chairs. The gala evening was perfectly rounded off by the appearance of SaintTropez legend DJ Jack E, who treated guests to the latest hits from the international party scene.