Gucci Fall-Winter 2015 | The Contemporary is the Untimely

  • Date

    02 of March of 2015


“Those who are truly contemporary are those who neither perfectly coincide with their timenor adapt to its demands. In this sense, they are never at home in the present moment. But precisely throught this disconnection and this anachronism, they are more capable than others of perceiving and grasping their own time. Contemporariness, then, is that relationship with time that adheres to it through a disconnection.’ (G. Agamben)

This Autumn/Winter collection for 2015-16 explores the world through this disconnection. It doesn’t limit itself to a simple recording of the present, rather it embodies that elusive threshold between the ‘no longer’ and the ‘not yet’. This is a threshold of temporal fluxes, where relics of the past merge with signs of the future. Within this frame, forgotten fragments become incorporated into new horizons of meaning: flowers borrowed from tapetries abandoned in old attics, birds embroidering precious promises of love inspired by Georgian atmospheres, pleated dress whose folds overflow with memories. The collection celebrates untimely details, quintessencial interferences, discrepancies and diachronies, which reclaim their discordance with the present in order to better comprehend the present itself.

There is no room for consolatory nostalgia. Rather the need to affirm freedom. The freedom to revive stored-up possibilities. The freedom to construct new meanings at the intersection of diverging temporalities. The freedom to choose who are, beyond what has already been dictated.

The contemporary city as background: a place of unexpected events, rifts, remnants and amnesias. But above all it is a place for the mingling of reality and desire, testimonies and prophecies, traces of pre-existing worlds and glimmers of worlds in the making: the clues required to create new languages and to envisage new possibilities of existence.

‘The contemporary is the untimely’ (R. Barthes)