11 of February of 2015
“Less is More” is the basic concept of this collection that is addressed to the classic yet contemporary man. A man looking for timeless pieces; basics with a stylish cut, fabrics and high quality finishes. The fitting was one of the key points to the creation of this collection that features blazers, vests, suits, trousers, shorts, knitwear and shirts, still offering silk ties and socks. For this spring-summer, the collection bets in cool, comfortable fabrics, such as linen, cool wool, cotton, lightweight cashmere and silk.
Ruben Alves was invited to be the ambassador of this new collection. The choice of the Portuguese actor and director is related to the fact that it represents the man to whom this collection addresses – a man of “the world,” neat but relaxed, with attitude and distinctive lifestyle, aware of trends, and that essentially demands pieces of great quality and good cut.
“I like to take ‘clinically’ care of myself, but with great simplicity. So I identify with the concept of ‘Less is More’. “- Ruben Alves
This collection will mingle and merge with the great luxury brands that are currently present in the Fashion Clinic shops, reinforcing its exclusive offer and attracting new customers, other markets, different age groups and a more responsive public to the value of the parts, more concerned with convenience, timeliness and quality factors than with a purely fashion component.
“Much of the Fashion Clinic collection is being produced in Portugal, which represents for us a huge factor of importance and pride.” – Paula Amorim
Fashion Clinic is a space where fashion, beauty, music, reading and art coexist in a single environment, providing the perfect union of Luxury and Lifestyle. With four stores located in the most luxurious places of the capital and the city of Oporto – Avenida da Liberdade, Avenida da Boavista and downtown OPorto – the brand represents about 80 luxury brands, both male and female, in the segments of ready-to-wear, shoes, wallets, accessories, books, music and jewelery.
Learn more about Fashion Clinic here.