• Date

    11 of December of 2017

 ERMENEGILDO ZEGNA COUTURE XXX Colection

Essential for consumers with a ‘fashion conscious’ attitude

 

Los Angeles, december 6, 2017 – Ermenegildo Zegna Artistic Director Alessandro Sartori has launched the Ermenegildo Zegna Couture XXX collection, a selection of essential pieces with a play-with-your-own-rules attitude that blurs the eye to more fashion conscious consumers. The XXX signature collection combines Ermenegildo Zegna Couture’s ‘wearable fashion’ proposition with the artisan technique and quality that characterize the world’s leading brand in luxury men’s clothing. The street-smart wardrobe was presented on December 5 in Los Angeles at an exclusive event in the presence of Artistic Director Alessandro Sartori and his friend Benjamin Millepied.

As part of a more functional style concept, the mix-and-match collection of t-shirts, sweatshirts, denim, outerwear, caps and sneakers is made using natural and eco-friendly materials that include pure cotton, recycled polyester and silk technical fabrics. From the daring symmetry of bomber jackets in colorblock to hand-drawn graphics and cotton and velvet jacquards that accompany flowery patterns and hand-drawn foliage, the urban look leaves room for creative expression. Sublimely versatile, the fun, yet minimalist style is reinforced by the reinterpretation of the XXX logo, the signature of the brand, in a subtle compliment to excellence.

The Ermenegildo Zegna Couture XXX collection is currently available exclusively in two locations: Los Angeles and New York, and will be globally from February 8, 2018. Prices range from € 95 to € 1750.

The L.A. Dance Project, directed by Benjamin Millepied, performed an exclusive performance with dancers dressed exclusively with pieces from the Ermenegildo Zegna Couture XXX collection, designed by Alessandro Sartori.