Brand Activation & Events, Luxury, Fashion 
& Beauty
About This Project

Client: Marina Rinaldi

Business Area: Brand Activation & Events

What: Valquíria Marina Rinaldi by Joana Vasconcelos and the spring / summer 2015 collection presentation

During Milan Fashion Week, Pallazzo Bocconi received the Valquíria Marina Rinaldi by Joana Vasconcelos, the site-specific installation that arises from the collaboration between the brand and the artist. For this project, the artist used fabrics from the Marina Rinaldi spring / summer 2015 collection.

Protagonist in the world of contemporary art, Joana Vasconcelos is acclaimed for her work based on the decontextualization of everyday objects and materials that become the raw material for her majestic and impressive projects, that include solid and empty spaces, curved and sinuous lines, colours, energy and sensuality.

When: September 19, 2014

Where: Milan

Who: Press and special guests

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