Client: Fashion Clinic
Business Area: Brand Activation & Events
What: FC art – When Fashion Meets Art
Following the success of previous editions under the “FC art – when fashion meets art” initiative, Fashion Clinic has reopened its doors to receive the 4th edition of a new specific website, this time made by the artist Julião Sarmento.
The intervention carried out by the artist materialized in the creation of a t-shirt limited to 300 copies, numbered and signed. For this specific site, the artist challenged 39 women to pose individually, with that same t-shirt, in a photoshoot. Public figures, journalists, artists and entrepreneurs are part of the selection of personalities who accepted the challenge and joined this initiative. The photographs were on display at the Fashion Clinic women’s store.
When: 21 March 2013
Where: Fashion Clinic Concept Store, Avenida da Liberdade
Who: Press and special guests, friends of the brand