18 of August of 2016
Autumn 2016 sees COS and HAY continue their collaboration with a curated collection of lifestyle essentials. COS creative director Karin Gustafsson and Head of Menswear design Martin Andersson have handpicked items from the HAY range to offer an extended collection of lifestyle and homeware items. Inspired by the world of art, design, architecture and furniture, the collaboration is an opportunity for COS to partner with a brand they have a great synergy and relationship with.
The edited collection explores the essence of work, live and dine with the reinvention of everyday items into crafted, considered and desirable objects. A palette of neutral autumnal tones in crimson, forest green and ochre are offset with touches of iridescence, blonde wood and smoked glass.
The Autumn Winter campaign shot on location in London, explores the functionality of everyday objects in the living environment alongside the COS autumn winter 2016 collection.
COS x HAY will be available in COS London High Street Kensington, Vienna Neubaugasse and Gothenburg Lilla Nygatan with an edited collection available online at cosstores.com across Europe from late August.
COS and HAY have worked together for many years with the brand using HAY products to create lifestyle spaces within their stores and using HAY rails to display collections. Both brands share many values and aesthetics, a Scandinavian heritage and a commitment to functional design paired with surprising and playful details.
“Since launching COS x HAY we have been very pleased with the reaction from our customers. We have always admired HAY’s aesthetic and their values of quality, design and craftsmanship and the synergy this has with COS. We look forward to continuing our relationship with them and offering our customers something new.” Karin Gustafsson, Creative Director
“We are very proud to continue our collaboration with COS and we love seeing HAY through the COS lens” Mette Hay, Cofounder, HAY