11 of December of 2017
A pool will be installed at the top of the building to receive an inflatable sculpture that creates a relationship with the city of Miami; and the mezzanine will be a concept-inspired concept shop with a selection of parts from the AW17 collection from COS.
Studio Swine, an artistic collaboration between the Japanese architect Azusa Murakami and the British artist Alexander Groves was responsible for the design of the installation around the sculpture, which emits bubbles of vapor that burst and evaporate when in contact with the skin but survive momentum when touching textured fabrics.
When launching the project, Studio Swine commented on the installation, “We wanted to gather a lot of emotions in an instant. To create a multisensory experience that is ephemeral but capable of evoking joy and vitality while remaining as a memory. ”
Upon re-creating the installation in the vibrant context of Miami, they added, “By creating such a work, we could only hope that it could live and reach new audiences. We look forward to sharing it with the Miami crowd, and we are energized by the inspiration that the city, and its unmistakable style, gave us as we receive it in the next edition. ”
This first repetition of the installation draws attention to the natural and industrial, while making minimal use of resources to create an immersive multisensory experience. The sculpture will be reused and improved, while the interior area of the exhibition will take a completely different approach.
Karen Gustafsson, Creative Director of COS, says of the plans “For me, New Spring, Miami, symbolizes exactly what we want to achieve at COS with our artistic collaborations: creating a project that reaches as many people as possible, instigating long-term partnerships deadline. Alex and Azusa are two very talented artists and we are delighted to be able to take this project to Miami Beach. ”
“Design Miami / is pleased to collaborate with COS for the 2017 edition,” says Rodman Primack, Chief Creative Officer of Design Miami /. “Experiencing COS and Studio Swine’s New Spring installation during Milan Design Week was especially important for Design Miami / since the Studio Swine double was selected by us as Designers of the Future in the 2015 edition. Collaborating with one brand as fully as COS, which continues to support emerging talent in an innovative way, is extremely satisfying and we look forward to the opportunity to bring this energy and vision to the show through the multisensory and interactive proposal that Studio Swine brings to all the enthusiast design in Miami.”
The concept shop, designed by Studio Swine, draws inspiration from the original design and will offer visitors the opportunity to see a selection of pieces specially selected by the creative director of COS, Karin Gustafsson, who comments: “When we collaborate with artists and designers, we ask them to be inspired by our brand, especially in the emphasis we put on quality and the idea of timelessness. For this New Spring iteration, we felt it was appropriate to reflect our relationship with Studio Swine and offer visitors a special selection of the collection to reinforce these same elements. “The pieces of the man, lady and child collections have the same tone, which is part of the COS core palette, inspired by the almost translucent nature of bubbles.”
Studio Swine (Super Wide Interdisciplinary New Explorers) is a collaboration between Japanese architect Azusa Murakami and British artist Alexander Groves.
Responsible for works spanning various art, design and film disciplines, Studio Swine explores the theme of regional identity and the future of resources in the context of globalization. His work manifests deep research on materials and modern industrialization.
Working with a wide range of disciplines, Studio Swine’s work has won an international audience; his films were awarded at Cannes and other film festivals around the world. The duo has exhibited numerous times in institutions such as the London Victoria & Albert Museum, the Museum of Art and Design in New York, and the Venice Art Biennial.
ABOUT DESIGN MIAMI/
Design Miami / is the global design forum. Each edition brings together the most influential collectors, gallery owners, designers, curators and critics from around the world, celebrating culture and design trade. Taking place in parallel with the Art Basel fairs in Miami, Florida, in December, and Basel, Switzerland in June, Design Miami / has become a place of excellence for collecting, exposing, discussing and designing collectible design .