06 of December of 2017
CASIO has renewed its official partnership with the Formula 1 team, Scuderia Toro Rosso. A two-year agreement to begin in January 2018.
The Scuderia Toro Rosso transports its energy and cars driven by technological innovations of prominence for the circuit of Formula 1. CASIO believes that these qualities perfectly match with the concept of the brand and with its sport chronographs EDIFICE and has been official partner of the equipment since 2016.
Under the “Speed and Intelligence” concept, the EDIFICE brand evokes the feeling of speed and energy found in motorsport. EDIFICE also features world time and timekeeping functions and has been developed using state-of-the-art electronic technology. In recent years, CASIO has released models equipped with its Connected Engine. This module connects to a time server through a paired smartphone, ensuring that the clock displays the precise local time anywhere in the world and also automatically updates the daylight saving and time zone information automatically. SIn high performance chronographs that combine bold designs with advanced and varied functions, EDIFICE watches enjoy a strong success among motoring enthusiasts.
With this new partnership, the CASIO and EDIFICE logos will appear on the riders’ events as well as on the nose sections of the team’s cars.
CASIO will leverage this partnership with Scuderia Toro Rosso to actively promote the EDIFICE brand worldwide.