Luxury & Lifestyle
Events & Brand Activation
Presentation of the Valkyrie Marina Rinaldi by Joana Vasconcelos and the Spring-Summer 15 collection
September 19th 2014
Palazzo Bocconi, Milan
19 of September, 2014
The Italian brand Marina Rinaldi is now venturing into the world of art entrusting to the vision and the talent of artist Joana Vasconcelos the presentation of its SS 15 collection, through another, unconventional point of view.
The Portuguese artist and the Italian brand share the same values and ideas, and through a common language, they express the same sensitivity, both coexisting in a universe full of harmony, strength, femininity, whose focal point is the woman.
For just one day, on September 19th – during Milan’s Fashion Week – the premises of Palazzo Bocconi, rich in history and décor, will host VALKYRIE MARINA RINALDI BY JOANA VASCONCELOS, the site specific installation arising from the collaboration between the brand and the artist who has utilised garments and fabrics from the new Marina Rinaldi collection in order to create it.
The event had the characteristics of a real happening, giving rise to a surprising conversation among the monumental works of the artist, the fashion world of Marina Rinaldi and the architecture of the building.