Events & Brand Activation
15 of November, 2010
Tommy Tour consists in Mr. Tommy Hilfiger’s visit to Lisbon, Portugal, which, during his stay, Mr. Tommy Hilfiger went to the open of the first Tommy Hilfiger store in the center of Lisbon, visited the University of Architecture of Lisbon, the Lisbon Museum of Fashion and Design and celebrated the 25th anniversary of the Tommy Hilfiger brand with an evening event at the Pestana Palace Hotel.
With a premium lifestyle brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, the Tommy Hilfiger Group is one of the world’s most recognized designer apparel groups. Its focus is designing and marketing high-quality menswear, womenswear, children’s apparel and denim collections. Through select licensees, the Group offers complementary lifestyle products such as accessories, fragrances and home furnishings. Merchandise under the Tommy Hilfiger brands is available to consumers worldwide through an extensive network of Tommy Hilfiger retail stores, leading specialty and department stores and other select retailers and retail channels. For additional information about the Tommy Hilfiger Group, please visit www.tommy.com.
"I am very excited to visit Lisbon to celebrate my brand’s 25th anniversary and to support the local design talent. Portugal is a very important market for our brand in Europe, and I am looking forward to my first visit to Lisbon to experience this wonderful city in all its glory."
Mr. Hilfiger went to the University of Architecture of Lisbon, where he reviewed the entries to a design competition that Tommy Hilfiger conducted in collaboration with the University. The students at the school were invited to create their own unique interpretation of iconic American fashion, inspired by Tommy Hilfiger’s 25 years of Classic American Cool. The student who best illustrates how American design can be interpreted with a Portuguese twist was granted a design internship at Tommy Hilfiger’s headquarters.