• Client:


  • Business Units:

    Events & Brand Activation

  • Date:

    04 of February, 2016

Representing exclusively the Chanel brand in Portugal for 23 years, Stivali now announces an upgrade of the brand’s corner for a shop-in-shop that will sell not only shoes, wallets and accessories (as been happening to date ) as well as a line of ready-to-wear Chanel.

A reference in the national market for over 30 years, Stivali has been a pioneer in the choice of brands it represents. The strong focus on new challenges, the will to bring news to the city of Lisbon and make Portugal stand out, makes Stivali one of the most prestigious multi-brand stores.

Located in 38B number of Avenida da Liberdade, Stivali comes in 2016 with the novelty of a shop-in-shop Chanel. An autonomous space, 100% dedicated to the brand and in line with its boutiques worldwide, working just like a Chanel store within the Stivali.

The pilot project that will occupy 50m2 area of ​​Stivali, is decorated in full as a boutique Chanel renewed. The layout was developed by Chanel architecture firm with signing Peter Marino. Part of plastering was done by a team of Italian artisans who worked on the site, and proudly all the furniture was built by Portuguese craftsmen.

Another bet of Chanel in Portugal, another challenge for Stivali and a new novelty for Lisbon.

A new Chanel shop opened in Lisbon - TVI24
A new Chanel shop opened in Lisbon - TVI24