• Client:

    SPAR

  • Business Units:

    Corporate

  • What

    Communicate the brand' s entry in the country

  • Date:

    03 of June, 2010

STRATEGY

 

. Promoting interviews with the SPAR’s responsible in Portugal;
. Create a meeting agenda with journalists;
. Sending out press releases on store openings in Portugal.

RESULTS
Press, radio and television cover;
RESULTS
Around 58 news and interviews;
RESULTS
The amont of people interested in the SPAR network exceeded company's expectations;
RESULTS
Return of the investment after three months of communication;

SPAR was founded in 1932 by Adrian van Well, in the Netherlands, as DESPAR, which is the acronym of the slogan “Door Eendrachtig Samenwerken Profiteren Allen Regelmatig” which means “all benefit from a strong cooperation.”
Thus was born a chain whose aim was to ensure cooperation between retailers and independent wholesalers, in response to the growth of supermarket chains in Europe. Adrian van Well chose as a symbol to identify the chain fir tree, which means SPAR in Dutch, and remains to this day the company logo. The growing success of SPAR in countries where it is present and the interest shown by new countries, is proof of the relevance of SPAR’s business model in the modern food retail.

 

More about SPAR here.