Ronald McDonald’s first House in Portugal

  • Client:

    Fundanção Infantil Ronald McDonald

  • Business Units:

    Corporate
    Events & Brand Activation

  • What

    Inauguration of the Ronald McDonald's first House in Portugal

  • Where

    Lisbon

  • Date:

    03 of June, 2008

CHALLENGE

  • Report the 1st Ronald McDonald House in Portugal;
  • Organize the opening event for about 500 guests, including the 1st Lady.
RESULTS
At the opening were present the most relevant medium;
RESULTS
Over two years the most important media wrote about the project;
RESULTS
Hundreds of articles have been published about it;

"The inauguration of the first Ronald McDonald House in Portugal is a big thing for us to be proud of. This was a project that had the commitment of various organizations, institutions and people who worked very hard to bring this house to life. It is time to thank them and acknowledge their contribution in building this dream. To all, our thanks!"

João Noronha Lopes

Chairman of the Directors Board of FIRM

The main projects of FIRM are the Ronald McDonald houses that are “homes away from home” for families and children moving from their habitual residence to receive hospital treatment.

Ronald McDonald Houses work as a hospital refuge 24 hours a day, 365 days a year, responding to the unanimous affirmation of the best medical professionals that, for a quick recovery of children with severe and prolonged diseases, the company of the parents or close family members during hospitalizations is the best medicine.

For more about Ronald McDonald houses here.

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03.06.2010