PIAGET - Maria João Bastos as the new ambassador for the brand

  • Client:

    Piaget

  • Business Units:

    Luxury & Lifestyle

  • Date:

    01 of March, 2014

Piaget, recognized brand watches and Swiss jewelry, announces the Portuguese actress Maria João Bastos as the new brand image for Portugal. The symbol of elegance, talent and versatility, the actress embodies perfectly the values ​​of this swiss maison.
Piaget has chosen, over time, women from around the world that represent the values ​​and ideals of the brand and that vividly reflect its true nature: elegant, gorgeous and sophisticated. Names such as Sienna Miller, Jessica Alba, Bar Rafaeli or Gong Li were some of the women elected by Piaget to reveal his more feminine and sensual side.

For Portugal, Piaget chose the actress Maria João Bastos, who, in addition to her brilliant career as an actress, has emerged as one of the most beautiful and elegant Portuguese women, always appearing with a sophisticated and distinctive style that reflects perfectly the Piaget spirit. Proof of this is the result of the wonderful photographs, captured by the photographer Michelangelo lens, where Maria João pose with some of the most special pieces of the brand.

Maria João Bastos in the Film Independent Spirit Awards

To seal this partnership with the Portuguese actress, she will be one of the guests at the Film Independent Spirit Awards, an event that the brand is proud to sponsor for seven consecutive years, which aims to reward the actors, directors, producers and scriptwriters who have excelled in independent cinema. The Spirit Awards will be held on the 1st of March in Los Angeles, USA, and reinforce the continued loyalty of Piaget to the world of art and cinema.

“In Piaget, we reward creativity and art and so the Spirit Awards are the perfect fit,” said Philippe Leopold-Metzger, CEO of Piaget. “We are proud to support and nurture exceptional talent gathered here today.” In addition to sponsoring the ceremony, the Swiss brand also sponsors the Piaget Producers Award, a grant of $ 25,000 which is offered to emerging producers who demonstrate potential and exceptional talent.
Thus, at the invitation of the brand, Maria João Bastos, will be one of the stars to parade on the red carpet of this important event for the global film industry.