Joaquim de Almeida and Ruben Alves are the ambassadors of IWC brand

  • Client:

    IWC

  • Business Units:

    Luxury & Lifestyle

  • Date:

    22 of December, 2014

IWC, the Swiss luxury watch brand, announced the Portuguese actor Joaquim de Almeida as the Friend of the Brand in Portugal. Symbol of talent and versatility, the actor perfectly embodies the values and spirit of the Swiss brand. Also annoucing as a Friend of the Brand in Portugal is the director Ruben Alves.

IWC has chosen over time men and women from around the world to represent the idealsof the brand. Luis Figo, Kevin Spacey, Ian McGregor,Christoph Waltz, Cate Blanchett, AdrianaLima and Karolina Kurkova are some of the celebrities internationally chosen by IWC asFriends of the Brand.

IWC Schaffhausen

Clearly betting on technology and development, the Swiss watch manufacturer IWC Schaffhausen has made chronographs since 1868. It won fame internationally because of its passion for innovative solutions and the spirit of technical invention. The IWC creates masterpieces of Haute Horlogerie that combine engineering and precision with exclusive design.

While an environmentally and socially responsible company, IWC is committed to sustainable production, supports institutions worldwide that develops projects with children and young people and maintains partnerships with organizations oriented to climate and environmental protection.