• Client:

    ISEG – Luxury Brand Management

  • Business Units:

    Corporate

  • Date:

    18 of February, 2016

The Luxury Brand Management Executive Course it is an intensive course of four days, which addresse the main issues of the management of luxury products and services.
With an innovative format, the course has Dr. Carlos Ferreirinha as a speaker, with over 20 years of experience in the luxury market and is a leading expert in luxury product marketing in Brasil.

The luxury sector continues to show high levels of profitability and growth level in the world. In Portugal, the luxury market – both products and services – continues to increase, partly due to the flow investment and tourism in this market segment.

 

Objectives

• UNDERSTANDING THE LUXURY AND IT’S FEATURES;
• IDENTIFY AND MEET THE CONSUMER PRODUCTS AND LUXURY SERVICES;
• DEFINE AND IMPLEMENT STRATEGIES MARKETING OF PRODUCTS AND SERVICES LUXURIOUS;
• FOR A CURRENT VISION OF THE MARKET LUXURY IN PORTUGAL;
• KNOW THE TRENDS AND CHALLENGES THE FUTURE OF LUXURY MARKET;
• INTEGRATING PROFESSIONAL CLUSTER LUXURY MARKET IN PORTUGAL;

 

"Very inspiring, very broad and very dynamic. An excellent course on luxury brands with an interesting vision of management and practical applicability for any business area. Excellent teachers and coordinators."

Sandra Lucas Ribeiro

To know more got to here.

 

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